5 Factors to Consider in Choosing a Web Design Agency
1. Check their office size and location
In determining their credibility and legitimacy, the office location reveals a lot about the web design agency itself. Serviced office addresses may sound impressive, but this might be a sign that they are only using a “virtual office” which means that they’re a startup who may not be that experienced yet in the industry.
When in doubt, you may arrange with the agency to pay a visit at their office or you may Google their office address and see if they post photos on their Google Page.
It’s important to know that the agency of your choice will not present any risks of fraud and at the same time, provides a decent working environment for their staff. Efforts like these showcase their drive to attract and retain talents that are valuable to the company.
2. What do they specialise in?
It’s impossible for a web design agency to specialise in so many “OS” platforms and programming languages for this can only mean that they have not mastered the important tricks in each. As they’ve always said, “jack of all trades, master of none” so unless they do outsourcing, look for agencies that specify what kind of programs are their specialisation. This is how you’ll determine their expertise and knowledge in providing the said services.
Choose the company that has the skillset in the kind of service that you’ll be needing for your business and one that offers web design package that meets your industry’s requirements as much as possible. Knowing exactly what your business requires in a website is essential in determining the right agency for you.
3. Determine their credibility
Along with checking out their office location, another way to determine the agency’s credibility is to check the certifications, awards, and recognition on their website. See if they have enough experience in this field before tapping them for their services.
What about their milestones? Do they have team buildings or retreats to help motivate their staff’s career growth? Do they have a Corporate Social Responsibility? Make sure that the company you’ll be engaging is not a yes-man who simply agrees to all demands, but a company that has ideas of their own. Since they are supposed to be the experts in this field, they should know best what to bring to the table that will be most effective for your business online.
4. What about the quality of their designs?
In this point, there are three aspects you need to watch out for, to ensure quality designs that will drive visitors to your website: User-Centered Design, Aligned with Design Trends and an Impressive Portfolio.
Stunning designs are important, but a good web agency knows that it should be about establishing a user-centred design. It’s also essential for a web agency to be in the loop with the constantly evolving design trends to know which ones to implement in their projects.
In concluding this, it should come without saying to check their portfolio of previous works to have an idea on their design approach and development process. If they have a solid portfolio of renowned clients, then this is a good sign. However, don’t be overly impressed as some agencies only use dummy/template designs in their portfolio. Check and see if the web agency is showcasing recent designs by them and are proudly sharing them on social media. If these are truly done by them, then they should be out there for potential clients to see.
5. Do they know about SEO/SEM?
Look for a web design agency that knows the importance of SEO and SEM and aren’t just simply preaching but also applying these strategies for themselves. Whether they choose to grow the visibility of their website using organic or paid results, it’s essential for an agency to be experts in these two for them to know what tactics to use for their client’s website.
For them to be well-versed in these areas, they must have the first-hand experience as both methods are important in driving qualified traffic to a website.
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